SEO is an important marketing strategy that focuses on delivering natural traffic, which can be paid for on your website by using high quality content to get to the top of the search engine results page.
Getting the benefits of your SEO work may be a slow process at first, but once you have achieved some results, your success will build on it.
In this article we will provide an in-depth explanation of everything you need to know about SEO, from what it is, how it works and the great pillars of SEO. Let’s get started!
What is SEO?
SEO stands for Search Engine Optimization and is a marketing strategy focused on optimizing your website to reach a level as the first result on search engine results pages. With many tricks and tools, you can customize your website according to what search engines understand and choose to show it to their users.
Think of SEO as both art and science. It combines ingenuity and the ability to create high-quality content, attract user-friendly content, and a solid understanding of statistics and share with your customers.
It is important to remember that SEO is only focused on biological level. You can’t afford to get a top position with SEO. The only way to rank high in SEO is to make sure you meet the search engine requirements.
Benefits of SEO
A solid SEO strategy can bring many different benefits to your online business presence and your marketing strategy as a whole. These benefits may include the following:
- Increased visibility and traffic to your website: When your web pages become higher on Google, you will receive more traffic.
- Improved website quality: As its full name implies, there are a few ways you can upgrade your website to make it meet Google’s higher standards. By doing this, you will improve your website in this process.
- Build consumer trust: Users of search engines naturally rely on high-ranking websites as there is a feeling that Google has “checked” the emerging pages.
- Establish your product as an authority in your field: SEO involves the creation of many content, such as blogging. Naturally, the more you write about a topic, the more people will turn to you as a valued source of information (but only if the content is high quality, you can’t cheat with SEO.)
- Long-term approach: SEO can be a slow, long-term marketing strategy but, once it goes, it only grows. SEO is a long-term strategy that builds over time and works effectively.
Types of SEO
There are actually many different types of SEO. However, in terms of SEO functions, the two main types are on-page SEO and off-page SEO.
On-page SEO refers to the actions you take on your website to contribute to its ranking. These include content creation, keyword usage, title usage, meta descriptions, and URLs.
Off-page SEO refers to actions that you can take outside of your website to improve it, such as building links or blogging for visitors.
There are also two SEO styles: White Hats and SEO Black Hats. White hat SEO is based on using ethical, transparent techniques to build the quality of your pages. In fact, the white hat SEO follows and respects Google and other search engine rules regarding website and rank ranking.
On the other hand, black hat SEO uses questionable techniques to trick search engines into quickly increasing the ranking of your site. While Black hat SEO may work in the short term, it does a lot of damage to your website over time and search engines will punish you for it.
SEO vs Marketing Content vs Inbound Marketing
When you are just starting out in the world of SEO, content marketing, and internal marketing can be difficult to distinguish between these strategies. It all involves the creation of specific content, keyword research, and the use of similar metrics, but they are three different concepts that build on each other.
Let’s start with content marketing. This strategy focuses on creating and disseminating relevant and relevant content that attracts and retains the attention of users, with the goal of driving them to become future customers. Content marketing includes a variety of methods such as blogging, video marketing, social media, and sometimes indigenous advertising. However, content is not always enough to drive users to your website or convert them into customers.
This is where SEO comes in. SEO focuses on improving the quality of websites on Google through a variety of strategies, one of which is content marketing. Bringing customers to your website is important to change them, but if so is there any next?
The answer is internal marketing. This crazy marketing strategy seeks to attract, retain, and convert customers using a combination of many different marketing strategies, such as content, SEO, marketing automation, and lead growth.
Understanding Search Engines
Before we dive deeper into what SEO is and how it works, it is important that we first understand how search engines work and how they determine how they should rank. Here are some key statistics from SEM Rush:
- “In English, worldwide, 88% of desktop searches on Google. For mobile phones, that number has increased by 96%. Bing and Yahoo combined account for 1.5% mobile search and 8% desktop search. ”
This means that quality in other search engines can be important, but Google will always be very focused.
So, how does Google determine what it stands for and how? When Google discovers new content, it does 3 important things for clarity, targeting, and quality. Let’s review what this means.
Crawling
Crawling refers to when Google “spider” analyzes your page to determine what your content offers. Spiders are particularly attracted to new content, which is why it’s important to keep up-to-date with your website and blog.
Links are important for crawling because that’s how spiders crawl on your web page. Navigate to your website using your internal.
Making a reference
Once Google clarifies your website, it will identify it. Reference is Google’s way of understanding and editing a web page. Stores information about content, images, videos, keywords, etc. It will use all of this information to determine how you rank your web page in its search results.
Level
After identifying (analyzing) and identifying (retaining) your website, Google uses this information to measure your website when someone searches.
Also required for other level features such as location, language, device, download times, site reliability, content, keywords, etc. No one really knows how Google decides to rate their results, but there are more than 100 different factors to consider.
The most important thing we know is that Google considers ratings based on user search intent. This means that although keywords are important, matching the purpose of a user search is more important than using a keyword x number of times.
3 pillars of SEO strategy
There are many different ways you can direct your SEO strategy. At Cyberclick, we have identified 3 pillars that make a strong SEO strategy: keywords, content, and website optimization.
Let’s take a look at these three pillars and how you can incorporate them into your SEO programs.
Keywords
Keywords are all potential search engines that may be related to your business and your customers. These are the pillars of SEO because they are one of the easiest ways to determine what content you can create to attract users.
By understanding keywords and key themes, you will know the best words or phrases you can use to help users find your content and your website. You can find the right keywords that you can use by creating customer buys and doing keyword research.
Buyer Personas
The buyer persona represents your ideal customer. In order to do the right keyword research, you must first understand your client’s people.
This will allow you to think about words and phrases related to your client’s needs, interests, pain points, worries, and questions about the topic. This will directly inform your keyword research as well as your content.
You should consider what types of search your client is doing and what content he or she is interested in. Based on that, you can combine keywords related to themes. Then, you can use the keyword tool to see which words are most effective and important.
Keyword research
Using tools like SEMRush and Google Keyword Planner, you can analyze different keywords and determine if they are appropriate for your product and consumer people.
To determine which themes and keywords can work best, consider the following when analyzing keywords.
- Keyword search volume: It is important to make sure that people are looking for the words you have in mind. If keywords have a very low search volume, you may need to think of new phrases or topics that interest you.
- Difficulty level: You need to look for keywords that have a high enough search volume but are not yet widely used by other brands or sites. Look for words that have low difficulty or competition, but high search volumes. These are the right keywords you can use in your content.
- Eligibility: How important a name is to the industry in general, to your particular product, and most importantly to your consumer person.
It is important to note, however, that when we say keywords, we do not mean just one or two words. In fact, using related keywords will help give your content a better image of Google and provide more opportunities to answer questions.
As Joe Pulizzi described it, content marketing “is a marketing strategy for creating and distributing content that is important and relevant to attracting and retaining the attention of well-defined targeted audiences, with the goal of driving them into potential customers.”
Within the SEO strategy, content marketing is used to attract people to your website. Think of the content as enticing to attract potential new customers.
How to Create Good Content
Your content will do nothing for your SEO if it is not compelling, relevant, and engaging. There are an endless number of content formats to choose from. Generally, stick to relevant and important content for your targeted, yet sustainable production audience.
There are different content for different users depending on the channel stage they are in. The best content is what works for the user regardless of the category category it belongs to.
This may include:
- Blogs
- Download PDFs
- Ebooks
- Infographics
- Videos
- Newsletters
- Webinars
- Podcasts
Good content usually has 6 main features:
- Easy to read: Use short sentences and paragraphs, clearly organized ideas, and titles for different paragraphs.
- Reality: Never copy content! Google punishes duplicate content, and they know who the original creator is.
- Ideal: Your content should be based on consumer needs, questions, concerns, pain points, etc.
- SEO is well done: Enter a keyword theme multiple times. However, do not overdo it or worry about how often it is used. Say it naturally. Focusing on keywords will not get you anywhere.
- Includes non-text items: Include photos, infographics, and videos where they can improve the content
Important: Always remember to create user content. The more important your content, the more people will click on it and it will do better.
Why is SEO Important?
SEO is a set of strategies businesses use to rank higher in search engine results pages (SERPs) for relevant keywords. It’s one of the most cost-effective marketing methods available and it’s easy to learn the basics.
SEO helps your business stand out from the competition and reach valuable, interested customers.
It can also be used to help raise awareness of your brand or product. Simply put, SEO makes your business more findable online.
Wrapping Up: The Basics of SEO
Search engine optimization (SEO) is a method used to increase the visibility of a website or a brand in search engines. Unlike search engine algorithms, website algorithms are the code used by search engines to determine the relevance of a website in response to a query. They’re the algorithms that work behind the scenes to find the best answer to your query.
Your website’s algorithms are what help determine if your site is relevant to a query, and if it’s worth showing in the results. Both search and website algorithms determine relevance based on a website’s content, the keywords used in its content and the relevance of other sites that link back to it.
